Search Engine Optimisation is a simple, yet powerful process of choosing the most appropriate targeted keyword phrases related to your website and ensuring that each page of the site is coded/structured so as it ranks high in the search results for the chosen keywords or phrase.
It basically involves fine tuning the content of your site along with the HTML (and Meta tags – don’t make the mistake of thinking these are good for nothing these days!) and also involves an appropriate link building process.
With the most popular search engines being Google, Yahoo, MSN Search (bing), seek and maybe 1 or 2 other Aussie search engines. Search engines really do keep their methods and ranking algorithms top secret, to get credit for finding the most valued search-results and of course to deter spam pages from whitewashing the results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the respective weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in one search engine could rank #200 in another popular search engine for the exact same search! This can make the task of optimising a website for search engines overwhelming for a business owner!
Myth: New sites need to be “submitted” to search engines to be listed.
Fact: A simple link from anestablished site will indeed get the search engines to visit the new site and inturn, begin to spider its contents. It may only take a few days or even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site…. but it will happen!
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. :wink-wink:
Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you really want, they can also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimisation experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.
Tip: When approaching, or being approached by a SEO Service, ask for a FREE method to prove they can deliver results!