SEO: Search Engine Optimisation
Image by ozestretch via Flickr
SEO: Search Engine Optimisation is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search result. [wikipedia]
(This is not to be confused with search engine marketing (SEM) which deals with paid inclusions to search engines.)
As an Adelaide company, we have helped both international sites/businesses and local business gain exposure with natural search results using Search Engine Optimisation.
Usually, the closer to the top (higher ranked site) a site appears in the search engine results list, the more visitors it will receive from that search engine. Search Engine Optimisation may target different kinds of searches including, but not limited to, image searching, local search, video searching and industry-specific vertical search engines. This gives a web site it’s web presence and with the right focus, can be achieved within a couple short months and only need monthly support to maintain.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym “SEO” can refer to “search engine optimisers,” a term adopted by an industry of consultants who carry out optimisation projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimisers may offer Search Engine Optimisation as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimised for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or Search Engine Optimisation, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines.
Be warned with this method, google has made it very clear they like ‘natural’ order within their algorithms. With this in mind using link farms or links that will disappear soon after being indexed (especially when done in the hundreds, or thousands) will cause search engines to remove them from their indices…. you will be forgotten and therefore, have basically no traffic!
Offsite links are one of our many strategies with SEO but we do not rely on this solely, and certainly DO NOT endorse the blackhat linking methods described here. If you want to pay someone/a company a once off fee and expect longevity, then I am afraid all you will get are blackhat methods with short term results.
Consult us today to see how we can help you!
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