Free Website Promotion

30 Free Useful Websites for Online Promotion

Sometimes all your site needs is a little kick in the right direction. Often finding the right website promotion can be difficult, let alone a free website promotion. So here is a quick read on some tips to get Repeated Web Traffic Using Free Website Promotion

  • Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.
  • Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you as a free website promotion. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.
  • You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons. A free website promotion can be then itterated again at a later time!
  • Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.
  • Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.
  • Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.
  • Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.
  • Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.
  • Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.
  • Never spam a client, even those who hava opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.
  • Never fail to give them what they came for! If you encouraged, initiaited, offered, endoresed or simply begged them to come to your site for a reason, then fulfil that reason!

Having a free website promotion does not mean you need to give the farm away, just provide value for money (or in this case, value for time) and you will be rewarded in return.

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Posted in General Advice, Local Business, SEO Marketing | Tagged , , | 2 Comments

Improve Search Engine Ranking

UNSPECIFIED - OCTOBER 10:  In this photo illus...

Image by Getty Images via Daylife

When deciding on how you could improve search engine ranking within the major search engines (google, yahoo, bing, sensis and other Australian search engines), it would be easy to talk all day about design for search engine effectiveness… but I won’t. Let’s just make a few points for you to consider.

Design Checklist

  • Site maps! A page with links that point to important parts of your site. A note here is if you have a site map that contains more than 100 links, break it up into seperate pages so the major players don’t think you are some kind of link farm!
  • Always have at least one link to any page. If you have a page that has no internal link….. how do you expect the search engines to find it?
  • Frames really don’t serve much purpose for internal content and search engines really do struggle with them, still! They are still good for sponors/external promotions etc.
  • Macromedia flash as well as Java applets should be kept to a minimum. These really can add useful animations to a site, but they are not indexed by most search engines. (videos are great content though!)
  • URL’s must be neat and clean! Who can remember URL’s like www.stretch-it.net/index.php?id=234&cat=234vsd45&erf=abcdef&wtf-is-this=I-dont-know and how will search engines know what it means?
  • Site hierarchy. Make sure ANY PAGE is only 1 to 3 clicks away from your home page. Humans love this as it is easy, google loves this because it is good for humans!
  • Dynamic pages (pages that load content on each visit) can often cause the relevant keywords to, loose relevancy. By moving this content to static pages to improve indexing and lighten the load on the Web server will help maintain longevity.
  • A no brainer here, but often forgotton. A link to your home page from every internal page is a must!
  • Meta tags. The page TITLE is used by search engines to display link text as the result of a search. The description is used to display as search engine result content. Think of these two elements as advertising. (some search engines still use these for ranking also!)
  • By organising your content by topic, and then dividing the site into logical sections, with each section focusing on a given topic will allow search engines to better target specific information relevant to keyword searches.

Designing to improve search engine ranking

To summarise, have you ever read a book? Have you noticed that books are really, really, really easy to navigate? Well a website should be no different! Your home page reads like that of a table of contents, sending your visitors to the relevant content and having it organised into the before mentioned sections! Images, scripts and videos should be used only when text can not fulfill the needs, but making sure to maintain the value of the given page.

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Posted in Bing, General Advice, Google, Search Engine Optimisation, Sensis, SEO Ranking, SEO Tips, Yahoo | Tagged , | Leave a comment

Stretch-IT December ’09 Update

iPhone firmware/software update 1.0.1

Image by .schill via Flickr

It appears after a very busy month of organising several projects, we finally unleashed frenzy on out keyboards and created the much needed, and awaited, Stretch-IT site upgrade!

First off, I need to mention we did have a couple hickups, the first being our email responder was not activated meaning for a few days our subscribers wanting to get their free ebook “13th Sin Of Marketing” were not recieving all the details to download their copy. This has been rectified and if for some reason you still have not received your email, contact Stretch-IT here

Our site was producing “404 errors” for apparently unknown reasons. These reasons were located and rectified promptly!

We have catered for our mobile users by using a mobile template that should automatically load for you. If it doesn’t, just scroll down and select to use the mobile version!
For those with slow internet, this may be an option for you also!

We also have our twitter profile running for our micro-blogging community, simply follow us @Stretch_IT

If you are busy, and want to get our information when it more suits you, then use our RSS feature, either use your favorite reader, or subscribe via email

From Stretch-IT, we wish you all a safe, happy and prosperous new year in 2010!

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