Sometimes all your site needs is a little kick in the right direction. Often finding the right website promotion can be difficult, let alone a free website promotion. So here is a quick read on some tips to get Repeated Web Traffic Using Free Website Promotion

• Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.
• Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you as a free website promotion. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.
• You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons. A free website promotion can be then itterated again at a later time!

• Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

• Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

• Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

• Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

• Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

• Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

• Never spam a client, even those who hava opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

• Never fail to give them what they came for! If you encouraged, initiaited, offered, endoresed or simply begged them to come to your site for a reason, then fulfil that reason!

Having a free website promotion does not mean you need to give the farm away, just provide value for money (or in this case, value for time) and you will be rewarded in return.

Image by saar* via Flickr

Don’t get caught up in the search engine optimisation! People need content, easy navigation and a secure place to buy!
Google LOVE natural websites, so start by giving the content, we can fake other natural stuff later!

Don’t focus on the home page, keywords and titles.

The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. Now your customer is at your site,  ensure that they get interested in your products or services and sticks around. Motivate them to buy the product or submit the form by providing clear and obvious information. Do you sell more than one product or service? Then provide all the necessary information about this, may be by keeping the information at a different page. By providing clearly tagged and easily visible links, the customer can navigate to these pages and get the details with ease.

Understanding Your Target Customer

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is highly unlikely you are going to make much money. Website business can be an extension or it can be a replacement for a standard (offline business) storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?

When you sell from a website, your customer can buy your products 24 hours a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service. One thing must ensure you offer your customers, is that you provide a secure area for making their transactions. Buyers will exit faster than you can say “but wait, there’s more!” if they think it is not secure.

Related Website Feature articles

• How Much of Your Website Do People See? Google’s Got a Tool to Tell You (mashable.com)
• Thinking an Online Store: 15 Tips To Get You Started (smallbusinessbranding.com)
• What is the most simple solution to process credit card payments and deliver digital goods? (startups.com)